FlyerTalk Forums - View Single Post - Kirby says passengers choose price over seat pitch
Old May 29, 2017, 10:52 am
  #8  
MSPeconomist
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Originally Posted by DENviaLAX
Passengers always say they wish pitch were better, or seats were wider, or more comfortable, etc. But when it comes down to it, they always seem to choose the opposite as soon as cost comes into the decision. If UA could sell out the plane offering only first class or even E+, they would configure their planes that way. But that's not the reality. So instead they have options for each type of traveler and their different desires when flying. Makes sense to me.
Any airline can sell an all FC flight if it charges a low enough price, but it's more profitable to instead sell lots of coach fares for tightly packed seats and perhaps smaller numbers of FC and business class seats with corresponding service.
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