FlyerTalk Forums - View Single Post - Creating a Premium Brand -- What "is" United?
Old May 15, 2017, 5:30 am
  #12  
homanga
 
Join Date: Sep 2015
Programs: HHonors Diamond, MileagePlus Silver, Executive National
Posts: 125
Originally Posted by lhrsfo
The OP is correct. What does UA stand for? To me,as a 1K MM, I really don't know - perhaps a frustrating blob, sometimes great but too often disappointing. To my family, it simply represents the epitome of bad service as they don't benefit from any of the good bits.
Just curious but what do the other legacy carriers stand for? Seems to me the reality is there are now the big 3 legacy AA/UA/DL then WN then ULCC airlines especially domestically. If you ask me of those the only one of those that stands out as 'standing for something' or being distinct is WN (bag policy, boarding, generally more casual atmosphere etc).

Does UA want something to set it apart from the others sure, and like the discussion perhaps it is unclear how they are trying to do so but do AA/DL really have an obvious way they are trying to be different or set apart?
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