Originally Posted by
spin88
Yes, it is a "up fare" cash grab, but ONLY BY UNITED. Which is using these fares at higher fare categories, which Delta is NOT. Perhaps people will willingly pay $15 more each way to Fly United, and do so via an upsell. But I think this will end badly, with United having not only lost a lot of sales, but upset its flyer base.
Once again, that is absolutely a misleading statement. DL not only does it, they were the first to do it. And they don't just do it for "cheap" fares. They bait-and-switch "medium" fares as well. Clearly it's working for them, so UA going farther into the fare brackets is an worthy strategic decision. Let the market play out. If it works, DL will have to match. If it doesn't, UA will back off.