Originally Posted by
PushingTin
I don't quite get the logic in a BE fare that is so out of line with LCC competition. Just pull the BE fares.
I think this is because you believed the story about UA introducing these fares to compete with the LCC's. The reality is, in many markets where they competed directly, their fares were already competitive. The sole purpose of UA's BE fare, as UA execs have basically stated, is to increase revenue. They accomplish this by either encouraging you to buy up to the next fare class or, if you buy the N, to pay the checked bag fees.
I'm probably wrong, but I don't even recall anyone from UA saying these fares were intended to compete with LCC's. Everything I heard was about giving it's customers "more choice". Yep, you can a) choose to pay more or, b) choose to pay more.
