FlyerTalk Forums - View Single Post - WestJet to launch ultra-low-cost carrier 'Swoop’
Old Apr 21, 2017, 8:52 am
  #44  
Wpgjetse
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Originally Posted by BSBtraveller
So I don't understand why any airline would keep doing business on routes that don't make money. In any other business model that'd just not happen, even for strategic reasons.
I would think AC agrees with you. That's why they started Rouge for these leisure routes. I also think Westjet is finding themselves in the same position. Plus, with the pilots pushing for a union again, Westjet see their cost increasing in the future.
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