Originally Posted by
uastarflyer
Dumb move DL. Now nobody will take $400. If someone even makes a small movement to the desk when the offer is $400 he will get Dao'd by the others holding out for more.
if you advertise free pots of gold people will want it.
"If Delta paid $9,950 to every person it bumped involuntarily last year, that would total $12 million. Delta earned nearly $4.4 billion."
This announcement alone is worth more than 12 million in PR to tragetted audience than general vague commercial airlines run on expensive TV ad slots.