FlyerTalk Forums - View Single Post - BA may start BoB in Y longhaul!
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Old Apr 9, 17, 4:25 am
Join Date: Feb 2002
Programs: EI AerClub Concierge, EK Gold, BA Gold, BD Gold (Retired), HHonors Diamond, Bonvoy Lifetime Gold
Posts: 2,842
EI model of free soft drinks and a basic meal with paid alcohol together with a number of upgraded meal options (20 including wine) might work.

The upgraded meals are pre-order only, are served first and of decent quality. No delay/disruption of the standard meal service and no crazy aisle blocking with BoB carts and broken BoB payment terminals.

Later in the flight there is a paid snack and alcoholic beverage service which operates from the Galley.

Also, great on-board top tier recognition with personal greeting, free wifi in Y, discrete glass or two of C wines offered and a coupe of free snacks from the BOB menu.
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