Originally Posted by
TomMM
Not sure that's just a UA thing, yesterday I was looking for JAX-ATL flights on Google and the only DL fare that was offered was BE which I didn't notice until being redirected to DL.com for the purchase.
Delta does it, but only on advanced purchase tickets in the lowest fare buckets. United is doing it on fares that no one would every think were a BE. Using the example of MSP-ORD the OP posted about, United has a $370 o/w fare that is a BE.
I have no doubt that there are/have been people who buy a BE on DL and don't know it.... But what United is doing is exposing everyone to it, including people that would not expect the fare they are looking at to be a BE.