I wonder if they considered making the "free night award" based on having stayed at X different properties (vs. 5 different brands). And then restart that every year. I generally make my property choices not based on brands but based on where I am actually traveling, and the brand is usually less of a factor because often there is no choice (how many different brands does Hyatt have in Berlin, Hamburg, Zurich, Mallorca)?
Anyway, nice that they put their precious development resources on tracking this for us.
What's the first one in the second row... rather boring logo. A new brand called Hyatt Box?