Delta Ad Expertly Trolls Angeleno Pronunciation Of 'Los Feliz' To Sell LAX To Mexico Flights
Everyone else can go home because Delta Airlines has officially won the niche marketing game. There appears to be a wall-sized ad on Hyperion Avenue near Tracy Street* from the airline advertising their LAX to Mexico flights with the ultimate in creative taglines: "Go where everyone agrees how to pronounce 'Los Feliz.'"
The airline is, of course, riffing on the fact that the Angeleno pronunciation of the neighborhood (los FEEL-uz) is, um, wrong. Or at least it differs from the actual Spanish pronunciation of the phrase (los fey-LEASE).
http://laist.com/2017/02/28/delta_los_feliz.php