Old Feb 23, 17, 10:00 am
J. Zidell, VP Hyatt Gold Passport
Company Representative - Gold Passport by Hyatt
Join Date: Jun 2011
Posts: 42
It’s here: say hello to World of Hyatt!

Dear FlyerTalkers,

As you know, March 1 will mark the launch of our new loyalty program, reimagined based on understanding what matters to you -- more rewards and meaningful benefits at every level. But even bigger than that, today we introduce a broader platform, World of Hyatt, of which the new loyalty program is only one piece.

Grounded in the simple idea that a little understanding goes a long way, the World of Hyatt platform is our opportunity to share with the world what we at Hyatt stand for. It reflects what you’ve heard me talk about as our purpose - we care for people so they can be their best - and reaffirms our commitment to building genuine and trusted experiences for the colleagues, guests and partners that make up our community… in our hotels and beyond.

For example, more details will soon be announced about a once-in-a-lifetime trip to Tokyo that will be available to members and arranged by World of Hyatt and AFAR, a company founded on the notion that travel brings about understanding. The three-day experiential itinerary will provide unparalleled access to the city in a way that will create unforgettable memories and relationships. And World of Hyatt is collaborating with nonprofits Learning AFAR and No Barriers USA to give students who might not have otherwise had the chance an opportunity to better understand themselves and the world around them. World of Hyatt is supporting ten Chicago students’ and two educators’ participation in an immersive 4-6 month curriculum that culminates in an excursion to Costa Rica.

World of Hyatt will break with an anthem spot titled “For a World of Understanding” during this Sunday’s 89th Oscars® broadcast. It features Grammy-nominated recording artist Andra Day singing the timeless song, “What the World Needs Now is Love.” This global campaign will extend across TV, digital, social, out-of-home, in-hotel, print, and events throughout 2017 with an emphasis in the US, China and India. We invite you to preview the anthem spot and learn more about the World of Hyatt platform at www.hyatt.com/understanding.

Thank you for your loyalty, and I hope to see you on a trip sometime soon.


Jeff Zidell
Senior Vice President
World of Hyatt
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