Originally Posted by oneworld82

It's all about opportunity-cost SFO777 (as I am sure you know)! BA, AA, UA might be garbage, but do 7-8 hours in a nicer plane with marginally better F&B warrant 2-3k more? That's a personal decision, of course - but I suspect many people would rather spend the saved money on a real meal at a 3 Michelin stars restaurant and a couple nights at the Four Seasons instead.