Originally Posted by
JackFlash
Campaign has always been widely read in the business / marketing world.
Some interesting thoughts in that piece, not least the perspective that M&S was a wholly unimaginative & outdated choice, in terms of marketing and brand-building, as the supplier/partner for BoB.
The actual food offerings too come in for no little criticism :
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As for the culinary experience itself - well, we who live here know what we're in for, but travellers coming from Italy, Spain, France or Germany will be stupefied at just how bland an item on a tray can taste and still be called "lunch".
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