Check out the Miraval acquisition news from Hyatt....its all part of their master plan to go after the "high-end" customer. Now WoH is starting to make more sense and define the customer and experience that Hyatt is after.
Contrary to some previous posts, its not all about paying for a room and getting points and then redeeming points. Read into their vision and read the CEO's recent article on Skift and that tells a better story of where they want to take their brand and the type of customer's they are after. Some of you will be on board, many will not, things are changing aren't they.