From the CEO Skift interview, key phrases:
"Feedback is a gift" = so I think he loves reading all of these responses!
"Irrational loyalty is not achieved by transactional means; it’s achieved through an emotional connectivity" = 25 stay per night crowd are in this camp!
"focusing on a core customer base is important to us, which is the high-end traveler, and that’s one area of focus that’s critical" = Money talks