Originally Posted by
shorthauldad
Not always. Rumour has it there are certain road warriors with sufficiently flexible travel policies (or at companies with sufficiently incompetent expense/compliance staff
) whose work travel is geared around spending as much as possible of their employer's money
to earn as many points for themselves as possible. They then aim to vacation using these points,
and as little as possible of their own money.
WOH is great for these folks (DSU on points stays, no resort fees), but I'm not sure I'd call this loyalty.
Of course, Hyatt is seeking to maximize rev/profit. I mean, are they going to minimize it to be nice? It's a FOR PROFIT enterprise, after all.
If the above is true, then their changes make perfect sense. Capture a group who is price insensitive and in essence bribe them for the revenue. It's a very efficient transfer of wealth from Shareholders to Hyatt.