Originally Posted by jigri2003

Really ? I didn't get the 10K either, but DCTA would seem to apply here. It seems to be related to this promo:https://www.alaskaair.com/elevatemember/activate

That one's for Elevate members as of Dec 5 with no prior AS accounts. Scott at Travel Codex speculates other preexisting AS members are getting the 10K as a way to avoid hurt feelings. Non-recipients reaching out to demand their 10K might discourage future generous gestures by AS, and lead to the apparently significant number who received this one getting it pulled back. IMHO, let's just appreciate that AS is doing something unambiguously good for a good number of members