FlyerTalk Forums - View Single Post - AmEx Platinum marketing: sexist, stupid, or something else?
Old Jan 2, 2017, 7:20 pm
  #5  
lexdevil
 
Join Date: Aug 2006
Location: Hold it down for The Bay, reppin' Oakland
Programs: Lowly UA silver, Marriott Ambassador/Tit4Lyf, IHG Plat
Posts: 1,763
Originally Posted by KENNECTED
Sexist? Really?

Perhaps to AMEX you're travel is already high and you're not who they are targeting for these promos.

I'm sure there are more variables.
Sexist was only one of many possibilities. Stupid is more likely. Even if the rationale is that I already have two AmEx cards, they end up losing the opportunity to sell me a more expensive product. Every time my husband receives that 100k mailing, it makes me less likely to get the Platinum card. Who knows, I may be passing up something great, but it's pretty unsurprising that I would feel slighted and develop negative feelings about the product. This is one reason that Chase is winning the cardholder acquisition war.

And you would think the fact that my travel (and concomitant travel spend) is high is exactly why they would want me to use their card. They get a cut of all purchases made. That means they want users who spend a lot.

Last edited by lexdevil; Jan 2, 2017 at 7:35 pm
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