Thank you all for your replies. Interesting to see opinions for both sides of the arguement.
Just a thought... if we work on the assumption that this type of marketing is here to stay in the lounges, would it be more bearable if we had a say in what we saw? For example, BA send some form of email survey around.
Personally, I'm always partial to experiencing different drinks so I'd be an advocate for the placement of more beverages. However, I'm not as interested in the tech side of things as I've got all I need.
I guess what I'm asking is should we have a say in the type of placed advertising?