FlyerTalk Forums - View Single Post - IAG to establish budget long-haul operation out of BCN [branded as Level]
Old Dec 23, 2016, 3:55 am
  #11  
orbitmic
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Originally Posted by florens
yet again competing against Norwegian!
Exactly my thought! There is no point in reheating the permanent argument on whether this is a good or bad thing, but there is definitely an element of consistency in the strategy, and bar free wifi (and the Norwegian onboard magazine, which I personally find has the most interesting articles in the industry and is much better than High Life and many others!) DY clearly looks like the main model being admired by the current managers.

I actually like DY and use them a lot as I think that they are good at what they do. However, I personally use BA for something different and find it unlikely that BA would take my personal DY travel away from the original, but that is of course personal.
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