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Old Oct 4, 2016 | 3:35 pm
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J343
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CX and oneworld partnership and relationship

Am I crazy into thinking that CX isn't really that committed to oneworld? Without code sharing, CX hasn't really formed any JV with any of their oneworld partners. I know that their business approach is very conservative compared to their main rival SQ where they've recently started a JV with LH for Singapore-Europe flights but surely, forming a JV with their partner will benefit them? I know that QF and CX relationship hasn't been the friendliest but maybe perhaps, it's time to patch things up.

In oneworld, you have BA-AA-IB-AY for TATL, BA-AY-JL for EU-JPN, AA-QF for TPAC, JL-QF for JPN-AUS(?).

Surely, CX will benefit with a BA-CX JV for UK/EU-HK, JL-CX for HK-JPN, CX-QF for HK-AUS and AA-CX for HK-N.America and perhaps CX-QR-RJ for HK-ME. And also maybe strong codesharing with AB for Germany flights, UL for Indian Ocean flights as well as MH for HK-Malaysia flights where Cathay Dragon could form a strong relationship with them.

I know that CX-QR JV wasn't that successful, but surely it would benefit CX if they deepen their partnership with oneworld considering the state they are in at the moment.
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