Originally Posted by corporate-wage-slave

And following on from dsf's link, one interesting point is that to some degree BAEC cardholders have had some protection here, in that on a commercial ticket, even a £40 fare will come with 625 Avios for a Gold cardholder. So to that extent if the Avios were expendable in this form then even the cheapest revenue ticket would generate approx £5 of Buy on Board merchandise. Now this is still taking the Avios away, nothing is "free" here, but BAEC members do have an interesting option.


It's fascinating they went through this thought process. Reworded: the corporate customers will just expense the difference, so a less than visible fare increase. Leisure travellers can dip into their Avios balance, and I bet there will be a few Hilton style promotions rolling from here on.

I'm also in the "it could be worse" category. It does seem a better Buy on Board menu than Ryanair and easyJet, and a much better value menu than IB, EI and VY.