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Thread: Buy on board: Implemented on BA short haul - opinions on the concept
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Old Sep 29, 2016, 3:21 am
  #73  
wobbly wings
 
Join Date: Dec 2004
Location: UK
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Posts: 2,526
Other than "British" in the name (and perhaps scratchards) the upgrade from BA ET to U2/FR standards is now complete. Pax will still pay over the odds for the name so full marks to management for extracting dividends from the brand.
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