Since most of the trips I fly are less than $500 advance fares (unless UA sucker-punches me on a walkup fare), the $75 is a huge penalty, especially since there are competitors that do -not- charge it.

Maybe if it is that one annual vacation Mom and Pop take, $75 is not much. I make 60-80 business trips and 20-25 leisure trips a year. Paying to change is serious money, and due to my job, I end up changing about a third of my flights. You can tell your marketing department that people actively avoid their airline because of it.

Please raise your change fee, forcing more and more tickets to be "throwaways". It will only help SWA as people get screwed and learn their lesson. Make it $500!

In addition, what is the "cost" to put FF miles back into an account? Is it near $75 as well?