FlyerTalk Forums - View Single Post - New Chase Sapphire Reserve Card [Pre-release speculation]
Old Aug 19, 2016, 12:50 pm
  #755  
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Join Date: Feb 2005
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Originally Posted by Dieuwer
From Chase's point of view, a card with a $450 AF and $300 credit is better for their bottom line than a straight $150 AF card?
Of course - you actually have to use the card to get it back, which is a free loan (as short term at it be) of $300 to the bank, plus the commission fee they'll get from using the card, plus the behavioral inducing strategy of having you using the card.

On other cards it is also the difficulty of using the benefit (although it should be very easy on this one). Again, most of the world does not live on this board and does not make calculation on how to maximize the benefits.
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