FT & Hotel Reviews - why the changes?
What's with the sudden emphasis on hotel reviews?
Does the internet REALLY need yet another hotel review site? MAYBE if you're doing something really innovative. Doesn't look like you're trying to do that. There also doesn't appear to be a way to rate reviews. So you're now providing LESS functionality than other well established sites.
This site covers a very diverse set of topics. Surely there are many other categories far more ripe for "innovation" than hotel reviews and (we don't need no stinking) badges. Even something like airplane seating would be better to cover (one primary competitor, and significantly richer data on FT). I'm sure the FT community could provide you with many other suggestions.