Got this "targeted" promo this morning. From the T&C, it seems like this is part of the same "status upgrade" promo. Will be re-qualified for 1K next year after summer, I sure won't fall for UA's trap.
Milestone 1: spend $1,500 and earn 10,000 bonus award miles
Milestone 2: spend $2,000 total and earn 15,000 more award miles
Milestone 3: spend $3,500 total and earn 25,000 more award miles
Start flying toward your spending milestones.
To be eligible, flights must be purchased after registration and flown before November 30, 2016.