Well they ought to start selling really cheap iPads and knock off Ray Bans, because it worked for Amazon.

Obviously a stretch, but if BA's goal is to become a mile wide and an inch deep, all of the noise will continue to turn off readers. So when the MS game finally goes splat, what there won't be any more newbs to alienate and the readers that left won't come back.

And I'll be laughing at Randy for his split personality posts a few weeks ago that he never bothered to clarify.