FlyerTalk Forums - View Single Post - How would you design the upgrade process if you were in charge?
Old Apr 11, 2016, 8:40 pm
  #72  
mduell
FlyerTalk Evangelist
 
Join Date: May 2007
Location: Houston
Programs: UA Plat, Marriott Gold
Posts: 12,651
I don't think the policies are the real problem. They have multiple simple upgrade methods that when combined do result in significant complexity, but I think they need to keep each method simple to get uptake. Some of the proposals upthread, like replacing it all with a voucher-entry auction, will get zero uptake from the non-FT-regular crowd.

What I'd like to see is better execution, and better transparency about what we're being offered:
- Stop making us guess if an observed behavior is a bug or a new feature.
- Stop making us guess if a particular cash offer will earn bonus PQM (and make it clear it won't earn PQD/RDM if it's not going to).
- Stop acting like different TOD/HOD prices for elites and non-elites on identical tickets are some sort of bug they're going to look into. Accept and own that it's price discrimination, just like they do on airfare in general.

Transparency on the upgrade list is a non-starter, for the reasons above and more.
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