Well Marriott Int'l is off the hook $$wise I think by being dropped. But its name/brand isn't being helped. I just read a legal analyst responding to some ?s & he was going on about the poor strategy (Nashville) Marriott's team utilized today* and he kept using generic Marriott. Also that he was surprised that (Marriott) didn't just settle.
*Saying the incident/public blow-up helped her career/financially. Given she was already successful that's a bit hard to prove. However, her career didn't really suffer too much & she's still working in said profession, so her best bet for judgment is the emotional suffering was his take-away. That she'll get some millions but not $75 million.
Cheers.