FlyerTalk Forums - View Single Post - Best Western re-inventing itself
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Old Feb 19, 2016, 9:29 am
  #15  
rubbernyc
 
Join Date: Feb 2002
Location: New York City, Northern NJ
Programs: AS, AA, Hilton, Hyatt
Posts: 1,041
Originally Posted by Suite Disposition
I absolutely agree. I do not think this new logo looks 'new and modern'.
It actually looks like something European and from Mid evil times to me as in 'old'.
I don't think it's appropriate for Best Western.
I think they are creating confusion in the marketplace, especially with their new brands debuting that aren't closely recognized as being associated with Best Western.
Agreed. Instead of making their franchisees spend money on signage and supplies and such, they should make them spend money to refurbish the hotels themselves. Especially those road side motels.
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