Originally Posted by
jm1991
The new logos seems like they will be a waste of money for hotels that need to get all their merchandise, signs, ect, as well as confusing for people that are used to the old logos and may not know about the new ones.
I absolutely agree. I do not think this new logo looks 'new and modern'.
It actually looks like something European and from Mid evil times to me as in 'old'.
I don't think it's appropriate for Best Western.
I think they are creating confusion in the marketplace, especially with their new brands debuting that aren't closely recognized as being associated with Best Western.