Assuming the property raises it's prices by $X across and offers a small discount back under this. You may feel the property is "cheating" but they are just making a pricing decision. They do still have to compete with neighbouring properties / competitors. An overall higher pricing will hurt them if that is not acceptable to its guests and not all of them are members. Why all the anger. Continue with your practice in searching for rooms. Ignore the discount if it makes you feel better. Ultimately, they (some properties) decided to raise prices across as a revenue measure. The point of this is members gets better pricing than non members.