lol another "promotion" from Hilton...
I have stayed at the same hotel, 2-3 weeks per month, for the past 6 months. Every time, without fail, the room rate was $109. Regardless of day of the week, regardless of how far booked in advance, $109. Like clockwork.
I just looked at booking for my next two trips. The room rate is now $114 and the new HHonors discount brings it down to $111.
It's like an outlet mall. Mark up the prices and put them "on sale" back to their original prices.