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Old Feb 3, 16, 11:20 pm
Join Date: Oct 2014
Posts: 238
Originally Posted by eternaltransit View Post
There were rumors a couple of years ago that new dynamic pricing engines would use cookies to track whether a user who was searching for fares would be more likely to book if they saw prices were going up between price quotes to give the impression of scarcity - an extension of the practice where if an airline is seeing a lot of search activity on a particular route/date they would increase fares because they had hard data on increased demand.
Will it happen? For sure, but not until the days of simple buckets and inventory in a CRS is updated... The explanation is always quite a simple one for when people see this. When people are creating dummy bookings/shopping around, in order for the airline or OTA to display a fare, it has to hold that seat immediately until a) its purchased or b) the time that is configured in the CRS back end to release a seat from a transaction that has no finalised. If there was only one seat available in said bucket and the consumer 'shops' that fare but doesn't complete the transaction, chances are if they are looked for it again within a short period of time, that seat will still be being held by the previous transaction. ET, I know you know this, but others on here do not, hence the continual opinions that these evil cookies are increasing fares.

As someone in Revenue Management, I would love to be able to do this, I could make my airline much much more money, but alas, we are still using 70's technology which is unlikely to change in the near term for the majority of global ticket sales. The first carriers that we see doing this will be those that do not use the incumbent CRS's thereby circumventing old technology.
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