Well, I like the basic look of the exterior and the rooms themselves quite a bit personally. The price seems nice for what is being offered too.
That said the words on the front desk floor look dumb, and the overall feel looks to be trying too hard to be hip. These would look very dated very quickly in my opinion. Not that a lot of the Hilton's I have been been looking at recently trying to book some stays are not also dated I guess; at least these will be dated 20 years newer! Take this concept and tame it down 20-30% and I think it would be just fine.