What's interesting is comparing the unbundled fees with the semi-bundled fees at AC. Carry-on luggage as an example.
Doing a quick price comparison, YXE-YHM-YHZ, it costs about the same to fly with this new air carrier (what's the code for it?) if a carry-on is in tow -- and costs more if the carry-on fee is charged per segment. (Which appears to be the case, since it's not possible to book that itinerary in one booking; so one would assume that the carry-on fee would be charged per segment)
Also, someone correct me if I'm wrong, but this is the first time I've seen a price tag put on priority boarding in Canada. This is one of the last 'services' that AC, WS, and PD leave bundled (along with 'free' customer support, carry-on, etc etc etc)