Old Dec 10, 15, 9:45 am
Join Date: Feb 2004
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Originally Posted by HouFly View Post
the real issue is what is up with Chase -- they arent gonna hit their numbers even on a big site with how strict they've become in approving new accts. huge loss for em, if the overall goal is market share
It's not anymore.
This is:
Originally Posted by Raffles View Post
The phrase I am hearing more and more these days from companies I discuss partnerships with is 'lifetime value'.

We (ie the FT audience) generally do not offer good lifetime value because we are 'gamers' and will move on to the next deal. That is a problem when the company loses money on the initial sale.

It is all about going after the mainstream audience these days, which is the rationale behind Inside Flyer.
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