Originally Posted by channa

Thanks, this is great news.

And since this is coming straight from UA, I hope we can finally put to bed the notion that people buy strictly on price on a per transaction basis. If that were the case, UA would not be doing things like buying Illy coffee and reintroducing snacks.

I think the stroopwafel is actually brilliant. They're tasty, and the vast majority of Americans have likely never had one. It will make an association between that and UA, making the flight memorable for a few cents of spend on UA's part.

Kind of like how people associate B6 with blue chips.