Video killed the radio star-What killed the mileage runner?
Today, AA, the final US major to significantly slash the benefits of its frequent flyer program, officially announced the new earn and reward structure.
Even as the airline industry continues to earn profits in the billions, the loyalty, or frequent flyer programs are being gutted.
Which of the following do you think most responsible for the trend in gutting the programs:
a) Lack of loyalty to the airline customer
b) Desire to increase profits
c) Richard Anderson's leadership on the issue, Smisek and Parker sheepishly following
d) Desire to increase program benefits to loyal customers
e) Desire to increase top line sales
f) Industry consolidation
g) Add your own perspective