A great deal for ex-plats
Once you read the entire program, this is actually great for ExPlats and anyone else who is willing to pay for a ticket in the cabin that they want to fly in.
By replacing EQP with EQM you can get to EXP with 50K paid miles instead of appx $66.5 and it will offset the drop in SWU's from 8 to 4.
Now, once the $ based mileage earning scheme goes into effect and you combine it with this year's bonus program for paying for business or first (that has been extended through 2016), the benefits are HUGE - they far, far outweigh any added miles for some routes.
Not bad- now let them work on their customer service issues and they may have a very competitive airline.