BA hires firms such as Fourpeople to 'finish' their premium products...
BA's premium product design has been lacking for some time... especially with the dissappointing A380 and B787-9 First and Club products....
Considering Hawaiian Airlines is not nearly as experienced in the premium market as BA, I think they (and others) are putting BA to shame
Their new product can be seen here:
http://thedesignair.net/2015/10/19/h...premium-cabin/