I do like the smell of the Ferragamo stuff*, but, that said - the things that determine my hotel choices are 1) location, 2) price, 3) free food potential, 4) upgrade potential, and then it falls off from there...soaps are not part of the calculus.
*Side note - the Ferragamo stuff for Hilton does not seem to be exactly the same as what Ferragamo sells on the street. A year or so ago I bought a big bottle of Tuscan Soul body lotion for my SO, who really liked it during a WA stay. The stuff I bought (it was legit), was much less strongly scented. I reasoned that it was designed to be used in tandem with a fragrance, rather than standalone, so they backed off the perfume level.