My guess is that there have been too many wannabe travel bloggers/ posers and selfie chasers as well as annoying travel bloggers who have no shame in asking for access to things they did not pay for, i.e the Residence Cabin.
Personally, I think its in bad taste to even ask.
As for op ups, after the fad has died down, I think EY may get a little lose for this, for genuine EY customers, who bought F class tickets and hold EY status / have purchased lots of expensive EY tickets in the past, I hope. Or they may just elect to keep the mystery going, why not...