Looks like Ben is taking some free handouts:
Best Contest Ever — Join Me In An SPG Suite
When a company gives you something free to give away and also allows you to get in on the prize is that a partnership? It's a mutually beneficial situation at the very least for both. Wonder what TPG got for featuring the Singapore Airlines deal? The exclusivity of featuring a cheap flight and feature on their website or more? Not sure how these bloggers can give reviews of hotels when they are either getting paid or accepting handouts for these companies.