News: Starwood Hotels Is Giving Activists Reason to Check In
Instead of a large deal with IHG or Wyndham couldn't Starwood buy a limited assortment brand like La Quinta or Extended Stay America to cover their lack of properties on the lower end spectrum? Not advocating it but hasn't there also been talk that Accor wanted to rid themselves of the Motel 6 hotels brand. A deal with Carlson would also give them nice coverage on the lower end spectrum in the U.S. with Country Inn and Suites and help Carlson on the higher end in the U.S.