Originally Posted by
hillrider
Am I the only one that doesn't find any of the above destinations "exciting"?
Is Tribute a brand for the U.S. Southeast? Weird.
This thinking is exactly the kind that Starwood is trying to fight against
For example, Charleston, SC has become one of the most desired destinations in the US, with its Southern charm and excellent restaurants. Tourists are flocking to Charleston in droves.
Currently, Starwood only has a small aloft in the area (actually North Charleston). Meanwhile Hilton have five hotels and Marriott has four in Charleston proper.
This brand will help Starwood catch up in places like Charleston.