Being able to offer Wi-Fi (paid or not) may nevertheless be commercially significant in targeting business travellers. Sure, selling Wi-Fi on its own to the average leisure traveller expecting free service is probably not the intended purpose, thus the IFE and other 'offerings' mentioned etc.
I'm curious to see how they decide to price it, and the speeds indeed as well.
Any actual 'good' inflight Wi-Fi services out there atm, for comparison?