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Old Mar 9, 2015, 2:16 am
  #12  
Dogmatick
 
Join Date: Mar 2013
Programs: Etihad Guest Platinum; Accor Platinum; Hilton Diamond
Posts: 1,356
Originally Posted by Often1
Bear in mind that it is a brilliant branding device whether it sells or not. The space was otherwise not useable, so it is not as though it displaces other potential pax and, when unused, does not require service or staffing.

But, from a branding perspective, people think that every seat on every aircraft is pure luxury.
You're spot on, I was speaking to an EY senior Exec old friend of mine at the time and he was calling it 'Genius' as the other airlines use it for storage largely. At most they've lost a toilet and one F seat and a bit of storage
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