FlyerTalk Forums - View Single Post - USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]
Old Mar 8, 2015, 8:19 pm
  #10067  
tmiw
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Originally Posted by cbn42
1. No "international fraud ring" is going to bother with a mom-and-pop pizza place. It isn't worth their time or hassle. They buy cell phones, jewelry, TVs, and other high-value items that can be quickly and anonymously resold for cash. The 16 year old kid is not likely to have the ability to clone a card, but is more likely to use a card that he found on the floor in a movie theater. Joe could instruct his staff to check ID for large purchases to mitigate that.

2. If there is a case of fraud with a mag stripe card after the date of the shift, Joe would stand to lose the cost of the order. For a pizza place, this is likely to be $10-20, which is pretty negligible for a business.

My feeling is that most mom and pop businesses will not meet the liability deadline. They will upgrade either when they get hit with fraud, when word breaks out that their colleagues with similar businesses are getting hit with fraud, or (most likely) when their bank sends them a new terminal. Until then, the marginal cost exceeds the marginal benefit.
A 16 year old kid could probably scrape up $150 or so to purchase a magstripe writer from Amazon. But really, it sounds like for certain businesses there's little reason to adopt it until their current stuff breaks. Which wouldn't be a problem in itself except they're STILL selling magstripe only stuff.

Case in point, from a visit to Fry's today:



I do appreciate the irony in there being an EMV card on the front cover though.
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